We believe that doing something good each day should be as ingrained in your routine as pulling up your socks each morning. Through our Pull Your Socks Up campaign, we continuously support charities that champion, empower and improve the lives of people who need it most.

Click below to get involved with some of our ongoing campaigns, or scroll down to learn more about our past initiatives.

The Crisis team talking to a homeless man, as part of the Socktober campaign
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Model David Gandy wears a grey pair of London Sock Company socks, with a grey suit.
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Find out more about each of the causes we support...

  • The London Sock Company teamed up with Crisis for their homeless charity appeal.

    Doing what we can to spread positivity and warmth is in LSC’s DNA. A fresh, durable pair of socks can go a long way to helping keep homeless feet warm, clean and healthy. In the beginning, we walked the streets, personally handing out socks to the homeless. Fast forward five years and we donated 15,000 specially-made socks to Crisis for Christmas 2018.

    You can help the homeless all year round by joining our Sock Amnesty. Send us any unworn socks and we’ll donate them to a great cause. To learn more about why the simple sock makes such a difference, read our blog following our visit to Crisis.

  • A small girl with a toy on her head.

    We have been working with the NSPCC for a number of years through various fundraising initiatives to help them safeguard vulnerable children. At the end of 2018, we changed the name of our Master’s Green socks in honour of the charity and for every pair NSPCC socks sold, we donated 10%. In just a couple months we raised over £1900, every penny of which went to support their brilliant campaigns.

  • Logo of charity Rays of Sunshine

    Who doesn’t love making people smile? Children’s charity Rays of Sunshine is dedicated to exactly this. They brighten the lives of seriously ill young people and their families by granting wishes and providing ongoing support in hospital and within the community.

    In December 2018, we held a silent auction in support of this incredible charity, with the ten highest bidders receiving a luxury Video Gift Box with a personal message from David Gandy.

    The money raised went directly to making the dreams of seriously ill children come true; just like three-year-old Ayda, who is currently living with Cystic Fibrosis. Her greatest wish was to go to Disneyland Paris with her entire family and meet her favourite princesses.

  • Image for testicular cancer charity One 4 the Boys

    Cancer is something that has affected almost all of us in some way and London Sock Company proudly partners with various charities to help educate, empower and tackle cancer. One such charity is One For the Boys. With patrons such as Samuel L. Jackson, they aim to change the way men think about their health by arming them with the facts, the risks, and the tools they need to detect cancer early and fight it.

    London Sock Company bright socks paired with blue jeans and white trainers.

    Since cancer doesn’t discriminate, neither do we, and so we also proudly support Breast Cancer Awareness Month. In 2018 we raised money for Fashion Targets Breast Cancer by donating proceeds from all sales of our pink socks.

  • Six soldiers pose for photograph as part of Style for Soldiers campaign.

    Inspiring confidence is at the heart of London Sock Company’s mission. Style for Soldiers, run by Emma Willis MBE, is a charity dedicated to inspiring confidence in injured British service personnel through fashion and events.

    Style for Soldiers offers veterans smart, well-fitting clothing to wear for interviews and formal occasions to help rebuild self-confidence and morale. 10% of all sales of London Sock Company’s David Gandy sock gift sets go to support this charity – one that David is a loyal patron of.

  • Image of the London Sock Company Monkey, which was developed as part of the Pull Your Socks Up charity campaign.

    In partnership with an array of British icons, we held a fun fundraiser in aid of Great Ormond Street Children’s Hospital. Inspired by the ‘Great Britons’ legacy photograph by renowned photographer Alistair Morrison, we created a series of one-of-a kind LSC sock monkeys signed by British icons like Mary Berry, Dame Shirley Bassey, David Gandy and Roger Daltrey.

    These monkeys went up for silent auction along with a polaroid of them and their celebrity pal and all proceeds went to GOSH and its extraordinary children.

Pulling our socks up

Our Pledge for the Future

We are global citizens at LSC. We want to leave the world a better place than when we found it. Every day. Our ambition is to continue to expand and grow our charitable efforts over the years, supporting charities and initiatives that share our values and mission to empower and inspire confidence. We have set ourselves tangible targets to aim for:

  •  By the end of 2019 to have donated 30,000 pairs
  • By 2020 will have added at least two more fantastic causes to our campaigns
  • By 2024 we will have donated one million pairs of socks


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