Meet the Team

From science geeks and foodies to tech wizards and world travellers, the team at London Sock Company is as diverse as our socks. Meet the LSC tribe below.


Dave Pickard

I’m Dave, co-founder of London Sock Company. Apparently the most common words I say around the office are ‘big man’ and ‘wee’ (I am originally from Glasgow, Scotland). I’m a huge fan of science, physics and all things space related. I play several sports including basketball, football and golf. My favourite pastimes at home are cooking, playing guitar and, when I have time, making/breaking things around the house. Also, I’m genuinely scared of horses. I just think they’re much bigger than me, and I respect that hugely. So I stay away.

Favourite Socks: East India Saffron








Ryan Palmer

Hi, I’m Ryan, co-founder and reigning LSC ‘bake-off champion’. A self-confessed foodie, my happy place is definitely in a kitchen. I love any type of adventure whether climbing mountains or travelling to new countries. I’m passionate about leaving things in better conditions than I find them. The state of my desk maybe an exception.

Favourite Socks: Floral Navy and White







Will Wijnberg

Hi, I’m Will, Chief Exec at LSC. A long-term subscriber before I joined, I was attracted by the great socks and modern brand. I knew that Dave and Ryan were onto a great formula which customers would love. I’m recently married and my best man said that all you needed to know about me is that I love food and exercise, so I normally start there when introducing myself. I also love film, online gaming and Roman History, I am an unabashed geek so love talking about anything interesting.

Favourite Socks: Rich Burgundy





Wholesale Account Manager

Max Yeoman

I’m Max and I’m the wholesale account manager here at the London Sock Company. I joined in February 2017, after the team had a really successful Christmas (and I’d ran out of decent socks). I love cycling, tennis, travelling and cooking. My favourite city is Melbourne where I lived for a short while, the coffee there is the best I’ve had. Fun fact: I’m currently attempting to grow my own chillis – 4th year running and still using the word ‘attempting’.

Favourite Socks: Ottaway Slate





Marketing Performance Analyst

Jack Richards

I’m Jack and I’m the Marketing Performance Analyst at LSC, where I’ve been since I joined after finishing university. I love travelling and spent six weeks travelling across South East Asia, which (to my mum’s delight) saw me motorbiking along the trusty and well-maintained Cambodian “roads”. In my spare time I’m usually cooking or playing sports. The optimism of the brand and the culture are the two things that drew me to joining and it’s great being a part of the journey.

Favourite Socks: Spot of Style Classic Black






Digital Marketing Specialist

George Day

Hi, I’m George and I do paid social, some video work here and there, and have recently moved into the realms of user experience. A bit like a vicar, I love to marry creativity with numbers, and the baby of this happy marriage is acquiring lots of happy customers. I enjoy travelling, having “found myself” in Asia and South America, and have a great pic of me and a camel at sunset. One day, I aim to visit the fake Paris in China, which looks surreal and mind blowing. The very fact that it exists is totally bonkers, and the unpredictability of life is something I love.

Favourite Socks: East India Saffron








Creative Marketing Manager

Zoe Leung

Hi, I’m Zoe! I sit under the marketing umbrella at LSC and do all things visual – photoshoots, graphic design etc. – as well as social media content and a bit of CRM. Originally from Hong Kong, I came to London for my Masters and decided that it was a rather fun city to live in, so never left. I’ve been to most countries in Asia and Europe, so my next plan is to take on America, which I have yet to explore. When it comes to things I love, I am all about the contradictions: give me Marvel and Murakami, snowy landscapes to sunny beaches … always unpredictable. I’m the happiest hiding behind my camera or wandering in an art museum (not to be biased, but preferably the Tate Modern.)

Favourite socks: Mayfair Merino Wool Navy






Chief Technology Officer

Paddy Rehill

Instrumental in technological development throughout the ages, creator of the iPhone, the moon landing and rumour has it he built Google. Let’s just say, Paddy knows his tech.

Favourite Socks: Highland Heather








Technical Architect

Luke Dixon

Hello! I’m Luke, I work as a Technical Architect here at LSC. From app development and electronics to 3D printing, my passion for technology runs deep. I can’t help but dive into any new tech I come across. Aside from my love of computers, I enjoy getting out into the real world and have a strong passion for travel and adventure. My happy place is up a mountain or next to a campfire.

Favourite Socks: Jermyn St. Houndstooth Grey